This is a quick article about the placement of subliminal advertisement pictures by advertisers. Why businesses use them and how exactly they work.
If you look across the media you will find countless examples of various subliminal ads from across the decades and across all markets and product types. Everyone from coca cola, to local nightclubs, to bakers are using subliminal suggestions in their ads!
These adverts arguably can bemanipulative; they give an extra level of depth. Often you are not aware of the hidden suggestion, however it gets registered on an unconscious levelby your brain anyway. Other times you may see an advert wondering what’s so appealing, or wondering what is not quite right with it – perhaps you even enter a bit of a trance looking at it!
These adverts aim to draw you in, to hold your attention for a longer period than normal, and to get the image lodged in your mind. The simplest ways to do this is to link the product to sex in the buyer’s mind. This is can be as overt as putting a beautiful woman next to the product. But sometimes the message is better hidden, or shall we say more subliminal.
For instance there is a famous advert from Coca Cola containing a subliminal image of a nude woman. But she is made out of ice so she is not actually naked.. At first look you probably won’t see her, but she will be registered by your subconscious mind – if you look closer at the image you can see the outline of the woman lying down.
In an ever so slight way you are “attracted” to the product, and the brand. It turns Coca Cola into a “sexy” product,. Perhaps just one poster like this won’t really do that much. However when they start to build up and Coca Cola constantly refer to the female form in their advertisements then it does make an impact and the female form / sex is linked to the brand. The final result being that Coca Cola becomes a young and sexy brand, used by beautiful and popular people.
It’s not just Coca Cola using subliminal messages, examples can be seen everywhere. For more subliminal advertisementexamples visit our blog.
